Our mission is to apply the science of mental immunity to help individuals and organizations thrive in the midst of bewildering information complexity.
We envision a world where enhanced immunity to mis and disinformation dramatically improves humanity's ability to think and thrive together.
In a way, bad ideas are mind-bugs. They can infect minds and proliferate in ways that cause great harm. Cognitive immunology (CI) is the science of mental immunity. It's teaching us how to inoculate minds against misconceptions, falsehoods, flawed assumptions, dysfunctional mental models - you know, the things that cause us to make bad decisions.
For decades, scientists have known that the mind's immune system behaves like the body's immune system. Healthy mental immune systems, it turns out, generate cognitive antibodies (doubts, questions, qualms, and the like) to fight off the worst mind-infections. Unfortunately, internet connectivity is stressing mental immune systems in unprecedented ways. Happily, Infodemic Solutions can help you and your organization develop robust immunity to the most troublesome mind-bugs - and thereby become wiser versions of yourselves!
Need a summary of CI's evidential basis? Click here.
How are we applying the science? Try here.
Andy Norman is the award-winning author of Mental Immunity: Infectious Ideas, Mind-Parasites, and the Search for a Better Way to Think. He studies how healthy minds spot and remove bad ideas and devises ways to prevent cognitive contagion. His work has been featured in Scientific American, Skeptic, and Psychology Today. He has been a guest on the Joe Rogan Experience, NPR, and the BBC’s Naked Scientist.
Lee McIntyre is a Research Fellow at the Center for Philosophy and History of Science at Boston University and an Instructor in Ethics at Harvard Extension School. He is the author of How to Talk to a Science Denier (MIT Press, 2021), The Scientific Attitude (MIT Press, 2019), Post-Truth (MIT Press, 2018), Respecting Truth (Routledge, 2015), and Dark Ages (MIT Press, 2006).